Date lodged: 16 April 2019
To ask the Scottish Government what plans it has to support the Midlothian and Borders Tourism Action Group’s free smartphone app, "Scotland Starts Here”, to help expand its potential.
Answered by: Fiona Hyslop 30 April 2019
The Scottish Government continues to support VisitScotland who have worked closely with Midlothian and Borders Tourism Action Group (MBTAG) whilst they have developed the app "Scotland Starts Here".
VisitScotland will continue to work with MBTAG in the short, medium and long-term to promote and market the app as it is recognised as a valuable asset for both the industry and the consumer. Links to the app will be added to key destination pages on VisitScotland's website and it will also feature on a new Midlothian campaign page as part of a late Spring digital paid media campaign.
VisitScotland has also share the information with relevant contacts in the Lothians and South of Scotland through social media. VisitScotland's Comms Team will continue to work closely with MBTAG to maximise marketing opportunities.