Date lodged: 13 April 2017
To ask the Scottish Government what measures it has taken to support the promotion of healthy food to children and to protect them from the marketing of unhealthy foods, and how is any success being measured.
Answered by: Aileen Campbell 10 May 2017
The Scottish Government has taken a broad range of measures to support the promotion of healthy food to children including:
Eat Better Feel Better, our social marketing campaign run for the past three years which builds on previous campaigns;
Big Breakfast Events through the Healthy Living Programme in partnership with the Scottish Grocers Federation; and
The Curriculum for Excellence with its focus on children and young people leaving school equipped with the knowledge, skills and experiences they need to make positive lifestyle choices.
We evaluate programmes and monitor progress to determine their impact by a variety of ways depending on the nature of the programme.