Date lodged: 8 March 2017
To ask the Scottish Government what the audience reach will be of the first phase of the benefits campaign, which started in week commencing 6 March 2017.
Answered by: Jeane Freeman 16 March 2017
The Scottish Government worked with a wide range of local press and local radio platforms to reach people and communities across every area of Scotland.
The reach of the radio platform used is estimated to be 1.3 million people (Source: Radio Joint Audience Research 3 2016).
The reach of the press platform used is estimated to be 1.2 million people (Source: Joint Industry Committee for Regional Press Research. 31.05.16).