Date lodged: 27 February 2017
To ask the Scottish Government what action it takes to promote sporting activities to help boost tourism.
Answered by: Fiona Hyslop 8 March 2017
The industry-led “Tourism Strategy 2020” identifies events (including sporting events) and festivals as a key growth opportunity.
The Scottish Government, together with its agencies and bodies (including SportScotland) and with VisitScotland’s Events Directorate, EventScotland, playing a lead role, is strongly committed to supporting the further development of Scotland’s wide and diverse events portfolio and the events industry.
To further enhance our international profile as a world class events destination and build upon these achievements, our recently revised national events strategy, "Scotland the Perfect Stage" (launched on 15 September 2015) reaffirms our commitment to the delivery of a One Scotland approach to building a strong and dynamic events industry producing a portfolio of events and festivals that deliver sustainable impact and international profile for Scotland; and further enhance Scotland’s reputation both nationally and internationally as a leader and innovator of best practice in sporting event planning and delivery.
VisitScotland invests around £1.5m annually into supporting sports events and also manages Scottish Government investment in events such as 2019 Solheim Cup and 2019 European Indoor Athletics Championships. These, together with a range of other events, not only deliver economic and profile benefits but also provide direct economic and social benefits in the communities where they take place.
In addition to these larger, organised, events VisitScotland also promotes Scotland as a destination for a wide range of sporting activities, right across Scotland. The Scottish Government is therefore assisting public bodies to support the tourism sector, right across Scotland, via “Tourism Strategy 2020” collectively across the public agencies, especially VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise, Skills Development Scotland, Scottish Development International, and the relevant local authorities.