Date lodged: 22 November 2017
To ask the Scottish Government what action it will take to encourage the uptake of the flu vaccine.
Answered by: Aileen Campbell 29 November 2017
We recognise the important protection the flu vaccine can offer.
Every year the Scottish Government invests in a national marketing campaign to promote the flu vaccine and to encourage uptake amongst those who are eligible. This year's campaign highlights the importance of the flu vaccine and challenges perceptions of the risks and consequences of flu amongst different eligible groups.
The national campaign this year is taking a multi-channel approach that includes television, radio and newspaper advertising, social media and digital activity, as well as the usual range of leaflets and posters.
We also have ongoing partnership activity providing information and materials to organisations such as health and age charities, supermarkets, community and childcare settings, and large workplaces.
It is important, however, to acknowledge that whilst we actively encourage those eligible to take up the offer of the free flu vaccine – vaccination is not mandatory, and it is a matter for each individual to decide whether or not they wish to receive the vaccine.