Date lodged: 22 November 2016
To ask the Scottish Government what it is doing to encourage tourism from Northern Ireland.
Answered by: Fiona Hyslop 6 December 2016
VisitScotland is actively engaged in promoting Scotland to visitors from Northern Ireland and undertakes a range of marketing activities.
In April and May 2016, VisitScotland ran a destination campaign encouraging Northern Irish visitors to come to Scotland by ferry, promoting the Larne to Cairnryan route and the ease of access that this gives to Ayrshire and Arran as a short break destination.
In May and June, VisitScotland engaged directly with commuters in Belfast to promote weekend breaks in Scotland.
More recently, VisitScotland, along with Stena Line and Stranraer Development attended a familiarisation trip in November to see the tourism product on offer on the Cairnryan to Belfast ferry route, and to explore opportunities to engage with visitors arriving at Cairnryan from Northern Ireland.