Date lodged: 21 September 2016
To ask the Scottish Government what level of funding for promotional and marketing materials will be provided for the First Minister's Reading Challenge in each year of the current parliamentary session in (a) real and (b) cash terms.
Answered by: John Swinney 30 September 2016
There is no dedicated budget for Scottish Government promotion and marketing of the First Minister's Reading Challenge. As mentioned in response to S5W-02390 on 22 September 2016, some of the £344,144 funding allocated to enable the Scottish Book Trust to develop, promote and administer the Challenge is being spent on teacher resources and marketing materials. The funds allocated by the Scottish Book Trust to materials aimed solely at promoting and marketing the Challenge for 2016-17 are £22,305. £29,028 has been allocated to resources that are also used for promotion and marketing, such as printed copies of 100 places to start your reading journey sent to schools, MSPs and other stakeholders. A further £89,838 has been allocated to branded resources.
No budget has been set beyond the current financial year.
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