Question reference: S5W-34750
- Asked by: Jackie Baillie, MSP for Dumbarton, Scottish Labour
- Date lodged: 25 January 2021
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Current status: Answered by Mairi Gougeon on 12 February 2021
Question
To ask the Scottish Government what research it has carried out on the most effective message carriers for conveying information and advice on (a) COVID-19, (b) the COVID-19 vaccine and (c) accessing the NHS during the pandemic.
Answer
The Scottish Government carries out weekly research with a nationally representative sample of approximately 1,000 people on attitudes and behaviours relating to COVID-19 and the vaccine.
In addition, focus groups are conducted on specific topics, including the vaccine and accessing the NHS during the pandemic, with a diverse range of groups. This research informs all communications.