Question reference: S5W-34625
- Asked by: Maurice Golden, MSP for West Scotland, Scottish Conservative and Unionist Party
- Date lodged: 18 January 2021
-
Current status: Answered by Michael Russell on 29 January 2021
Question
To ask the Scottish Government who approved the marketing guidance for the Scotland is Now campaign.
Answer
The process for the creation of creative content for Brand Scotland campaigns is undertaken within the Scottish Government Communications Division and then approved by all Brand Scotland partners and the relevant portfolio Ministers. Brand Scotland partners also undertake their own supporting communications and follow their own organisational processes for delivery and dissemination.