Question reference: S5W-34623
- Asked by: Maurice Golden, MSP for West Scotland, Scottish Conservative and Unionist Party
- Date lodged: 18 January 2021
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Current status: Answered by Michael Russell on 29 January 2021
Question
To ask the Scottish Government how much has been spent on promoting the Scotland is Now campaign in (a) Scotland, (b) the rest of the UK and (c) overseas.
Answer
No money has been spent promoting the Scotland Is Here, Scotland is Now Brand Scotland campaign within Scotland, or the rest of the UK. The campaign is not yet complete, however, £308,000 was allocated by Scottish Government and £765,000 was allocated by Scottish Enterprise to promote it in multiple overseas markets utilising paid media and social channels.