Chamber and committees

There is real potentialfor tourism benefits to be spread across Scotland, and indeed this has already started happening. Many visitors come to Scotland for a city break, so VisitScotland promotes all of Scotland’s cities rather than just the traditional tourist destinations.Similarly, when visitors are considering a city break, VisitScotland’s marketingencourages them to consider leaving the city for part of their trip, to experienceother parts of the local area. Many visitors are attracted by Scotland’s wild landscape,and want a truly authentic Scottish experience far from the tourist hotspots, sothere is real potential for these more remote areas to benefit from the tourismeconomy, and again VisitScotland marketing supports this. There is, however, withoutdoubt more that could be done to encourage visitors to visit other parts of Scotlandand the government will encourage VisitScotland to support this approach.