Question reference: S5W-31700
- Asked by: Murdo Fraser, MSP for Mid Scotland and Fife, Scottish Conservative and Unionist Party
- Date lodged: 9 September 2020
-
Current status: Answered by Kate Forbes on 22 September 2020
Question
To ask the Scottish Government how much of the £5.3 million it has spent on COVID-19-related campaigns across all media channels has been allocated to expenditure on (a) Facebook, (b) Instagram, (c) Newsquest, (d) local newspapers, (e) national newspapers, (f) (i) online, (ii) television and (iii) radio advertising and (g) other media sources.
Answer
Please note that the £5.3 million figure has subsequently been corrected to £5.8 million.
a - Facebook |
£246,543 | Note - Facebook & Instagram spend is recorded together rather than by site |
b - Instagram | ||
c - Newsquest |
£40,174 | Spend in The Herald, Herald on Sunday, Glasgow Times, The National & National on Sunday. Please note additional spend in Newsquest has been made through Mediaforce packages but we do not know the breakdown of costs to individual publications, for that reason we have not included those costs. |
d - Local / Regional Newspapers |
£780,377 | |
e - National Newspapers |
£259,071 | |
f1 - Online |
£1,199,301 | Note - this includes the spend on Facebook and Instagram |
f2 - Television | £1,963,246 | |
f3 - Radio | £747,703 | |
g - Others |
£662,034 | Spend in Broadcast Media (e.g STV Player, Sky Adsmart) |
£4,384 | Spend in Magazines |