Question reference: S5W-29845
- Asked by: Sarah Boyack, MSP for Lothian, Scottish Labour
- Date lodged: 11 June 2020
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Current status: Answered by Fergus Ewing on 25 June 2020
Question
To ask the Scottish Government how it will support the promotion of local and day-trip tourism in its work as part of its domestic visitor marketing campaign.
Answer
The Scottish Government recognises the vital role domestic tourism will play in the recovery of the sector. To support this, an indicative reopening date of 15 July was announced in Parliament on 10 June. VisitScotland, as the national tourism agency, will be promoting local and day trip tourism and working with communities and destination organisations to provide reassurance on the safety of reopening of tourism. Their new marketing strategy will focus on reminding Scots that there is a lot to discover close to home, and will take a phased approach to ensure that businesses and communities benefit from tourism reopening, but are not overwhelmed by a sudden influx of visitors.